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Why Google.com Gives a Misleading View of International Campaign Performance

For global marketing leaders, the stakes for accurate search visibility have never been higher. SEO and PPC campaigns running across multiple countries demand reliable data—but too often, teams rely on google.com as the benchmark for international markets like Germany (google.de), France (google.fr), or Australia...

Ireland’s Weather Is Getting Harsher: How Drivers in Swords Can Prepare for Winter Roads

Winter in Ireland has always demanded that drivers be cautious. However, recent years have brought more unpredictability in weather conditions. This has directly affected road safety. Met Éireann has reported increased instances where temperature drops, strong winds occur, and sudden frost forms. These things...

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Liverpool, a city in the wind

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Latest articles

Why Google.com Gives a Misleading View of International Campaign Performance

For global marketing leaders, the stakes for accurate search visibility have never been higher....

Ireland’s Weather Is Getting Harsher: How Drivers in Swords Can Prepare for Winter Roads

Winter in Ireland has always demanded that drivers be cautious. However, recent years have...

Why Ireland’s Rural Businesses Are Turning to Low-Carbon Fuels: The Rise of BioLPG

Ireland’s rural economy depends heavily on reliable, year-round energy. From farms and agri-food producers...

Travel to the United Kingdom: Everything you need to know about the new paid visa soon to be mandatory

"The ETA (Electronic Travel Authorization) is being sought to improve security and modernize the...