There are approximately 500,000 new internet users coming online each day, making it vital that you can boost your PPC Return on Ad Spend (ROAS) as quickly as possible.
But, what is ROAS and how can you improve your ratios? Simply put, ROAS is determined by subtracting the amount invested in a PPC campaign from the total revenue generated.
While it can be tricky to increase your ROAS, you can follow some straightforward guidelines to improve your profit margins.
Let’s dive in and learn more.
- Make Your Website More Mobile-Friendly
When a potential customer clicks on your PPC ad and goes through to your website, they need to see pages that look fantastic and display correctly. If this is not the case, they will likely become frustrated and look for a website that is more professional.
This can have an adverse effect on your PPC conversion rates, but it is an easy issue to fix before launching your ad campaign.
- Refine Your Keywords
You should look for keywords that have high purchase intent and include long-tail keywords to attract your target audience. But, you should also understand what are negative keywords in SEO to ensure your ads only show to consumers who are likely to make a purchase.
This can make your PPC campaigns much more cost-effective.
- Use Geo-Targeting
If your ads are displayed to customers who live hundreds of miles away from your brick-and-mortar store, this is unlikely to improve your PPC conversion rates. This can also be a problem if your eCommerce store ads are appearing in front of consumers who live in a country that you don’t ship to.
By using geo-targeting, you’ll only be marketing to people within a set location who will be more likely to buy your products or services.
- Follow Trends
One of the easiest ways to increase your PPC results is to look for current trends and align your ads with these popular crazes. For example, if you sell healthy foods and a celebrity is endorsing a particular type of diet, you could make this trend the focus of your next PPC campaign.
While this tactic is usually short-lived, it can deliver huge profits in a matter of days or weeks.
- Perform Regular Reviews
To achieve a good return on ad spend, it’s essential to monitor your PPC results on a regular basis. This process can tell you which ads are getting plenty of clicks and conversions, and which ones could use one or two tweaks.
You can then use this information to make your ads more effective over time.
Start Improving Your Return on Ad Spend
Improving your Return on Ad Spend can be challenging, but it’s far from impossible. It’s important to ensure you are targeting the right audience with the right keywords and to take advantage of popular trends.
You should also check that your website displays correctly on any type of device, and carry out regular reviews to ensure your PPC campaigns are getting the expected returns.
When you perfect the art of boosting your ROAS, you can boost your profitability almost on demand.
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