Netflix wants to jump into the short video trend. The streaming company has announced a new format, called “Kids Clips”, which is primarily aimed at a younger audience. The goal is to show short videos with content from the entire Netflix kids catalog.
This is not the first time Netflix has stepped into short video clips on its platform. In March, the company launched the “Fast Laughs” function. Shows viewers short clips from the Netflix catalog of comedy movies, stand-up shows, and movies. The function is only available in a few countries, and only on iPhones.
Landscape instead of portrait
Unlike Tiktok, “Kids Clips” comes in landscape format, as is often the case with other Netflix shows and movies. Also, children can only watch ten to twenty clips at a time. So there will be no infinite scroll function like Tiktok Mashable.com Describes.
Netflix will first release a new function for the iOS app. In addition, it will initially be available in only a select few countries, including the United States, Canada, Australia, Ireland and Spanish-speaking countries in South America.
Netflix is not the only company trying to jump on the ticking trend. Social media platforms are also trying to get their users involved in this new video format. For example, Reels has set up Instagram, launched YouTube shorts, and even Twitter has started its own short video platform with fleets – just to give it up within a year.
(Essential / Dominic Sear)
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