Milton Glaser, creator of the legendary “I ♥  NY” logo — and a Manhattan graphic designer who revolutionized the visuals of advertising and marketing in the 1960s and ’70s — died on Friday on his 91st birthday, in accordance to reports.

The result in of loss of life was a stroke, his spouse of additional than 50 a long time, Shirley, informed The New York Times.

Though his community claim to fame was the graphically catchy, and emoji-prescient, New York brand — imparting the message “I Really like New York” using just 3 letters and a heart — the Bronx indigenous was a prolific designer.

His noteworthy patterns contain a psychedelic, 1967 poster of Bob Dylan.

Glaser only closed up shop on his Kips Bay offices — a 10,000 sq.-foot Beaux-Arts townhouse where by he helped located New York Magazine — in April of final year.

“Art is Work” was etched on the glass transom over its entrance door, The Put up famous at the time.

In later on many years, he and Shirley break up their time involving Manhattan and Woodstock.

“At this place in our lives, we do practically practically nothing,” he explained to The Put up in 2017.

“We have a gorgeous home in Woodstock [NY]. It’s the alternation of these experiences that make any difference.

“After we have been in Woodstock a week or two, we think of NYC as a getaway. The skill to pick your vitality stage and setting, and experience you have that decision, helps make it delightful.

“At a certain point, you find you want to devote most of your time alone — in this situation, with your spouse — doing modest points and not likely far more than six or eight blocks from where you are living.”