Summer 2020’s hottest accessory? A face mask.

As COVID-19 conditions carry on to spike throughout The us, the CDC and World Well being Group have pressured the significance of confront coverings to reduce coronavirus transmission — and now, Hollywood is assisting unfold the term as effectively.

On Tuesday, vogue designer Tory Burch released the #WearADamnMask problem on Instagram, sharing a selfie clad in a black-and-white paisley mask that matched her silk blouse.

“I am positive you all are looking at what I am looking at, COVID 19 charges in the United states are rising at a certainly terrifying rate. A person thing I know for certain is that there is a quite effortless way every of us can assistance, and that is to #WearaDamnMask anytime we are in community,” her caption began.

“WearaDamnMask simply because we want to defend ourselves and, even additional importantly, we want to safeguard other people. #WearaDamnMask since obviously, the physicians and data say we are not likely to beat this pandemic unless of course we each do our portion to get rid of it. #WearaDamnMask for the reason that is it not a political concern, it is an concern of preserving life. #WearaDamnMask simply because it is the only way to continue to keep our most vulnerable harmless and the only way to get our financial state back again on keep track of.”

Burch, 54, called on her celeb close friends to share their individual masked selfies and continue to keep the message relocating — and quite a few, such as Jennifer Aniston, Reese Witherspoon, Tracee Ellis Ross and Kerry Washington — happily obliged, sharing their personal printed, patterned and brightly coloured takes on the protecting accessory along with pleas to remain safe and sound.

Beneath, see Burch’s viral contact to motion, alongside with those from her A-listing buddies.