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Farewell, stop in stores even in Italy. The living world grows with Levi

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Forever 21, Known US chain and department stores Debenhams, As well as the large space of English Topshop, And now Gap: Oxford Street The white flag was raised. The epidemic devastated the entire retail sector. Now, fewer people go shopping. Purchasing is usually online: more convenient and convenient. Thus the American network abandons not only Oxford Street, but the whole UK 30 years later: 81 stores in England and Northern Ireland. Gap landed in London in 1987.

However, he points out Sol 24 orIn addition, problems with the US network began 2008, With the first major crisis: the company announced it would open eight boutiques under the banner of the premium line Banana Republic: it had 137 stores in the United Kingdom: one foot “longer than a foot”. The illusion of glory led the network to a series of failures, culminating in a technical knockout after the epidemic. In fact, in the emergency year, the U.S. giant lost $ 6 billion in revenue, implementing a retreat across Europe: 225 stores around the world closed, Including Italy and France. The strategy implemented in Italy was slightly different: the physical abandonment did not occur en masse: the US chain exists Stored in Ovs stores, Thanks to the views and skills of Stefano Beraldo, CEO of the Italian network.

But that’s not the only bad news. When one of the US networks loses ground and lowers its shutters, some history brands like Of Levi, Despite the immediate crisis, they started running again. Thanks to many factors: the introduction of new fabrics, contracts with fashion houses like Valentino or partnerships with professionals like tennis player Naomi Osaka, targeted acquisitions. The recovery also confirmed second-quarter numbers: the historic brand grew 156% and boosted its lootlook throughout the year. $ 1.3 billion. Unlike the more than 50-year-old Gap, born in California in 1853, the jeans brand excels at resisting time, crisis and online congestion.

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