Buffalo Costs fans have complained for many years that their stadium appears to be like crap — and now, it may get a bathroom-themed title to match.

Luxurious bidet enterprise Tushy declared a bid Wednesday for the naming legal rights to the Bills’ stadium in Orchard Park, New York, following present sponsor New Era bought pulled out of its personal naming-rights deal with the group.

The company’s offer was reportedly well worth $12.5 million, and would rename the venue “TUSHY Stadium.”

As a element of the program, Tushy hopes to make a splash in university athletics: “Assuming the present is accepted, TUSHY would like to get the job done to bring a faculty football bowl match to Orchard Park and host the very first ever ‘Toilet Bowl,’” the enterprise explained in a press release widely shared on Twitter.

Also incorporated in the deal are hundreds of transportable bogs outfitted with Tushy bidets for the Bills’ parking good deal and tailgating places.

The Bills’ stadium is a person of the oldest arenas nevertheless in use in the NFL. Initially opened as Wealthy Stadium in 1973, the Expenses to start with bought the naming legal rights in 2016.

The bid follows a stellar calendar year for the bidet maker, which is seemingly flush with dollars throughout the coronavirus pandemic. As states commenced to lock down, Tushy saw a major enhance in sales as individuals commenced hoarding bathroom paper, according to business publication Crunchbase.

By early April, Tushy experienced many amazing sales days, reportedly marketing more than $1 million worth of bidets in just one day.

It is unclear, nevertheless, if Tushy’s offer you will be taken seriously. MarketWatch studies that the stadium’s former sponsor compensated the Expenditures about 3 instances Tushy’s offer for the naming legal rights.