Irish Tourism Depends The creativity of the inhabitants of the Emerald Island To give life Content covering its culture, landscape, music, cuisine, history and storytelling tradition. Underneath the campaign, the concept was created by the Irish Tourism Marketing Division Share them around the world via social media using the hashtag #IrelandStraightTo the Heart To create a virtual connection with the island of Ireland and to find some weight during this difficult time. The campaign covers a variety of themes, from traditional music to virtual tours of towns and villages.
Niall GibbonsThe CEO of Irish Tourism commented: “Our message to people around the world is that as long as they can travel again, Ireland’s beautiful landscape, extraordinary heritage and a warm welcome will be here for them. At the same time, they can dream about the holidays. Plan projects #IrelandStraightTo the Heart Smile at people’s screens. Our goal is to keep the beauty of the island of Ireland in focus and showcase our country’s most authentic talents. Although we do not have the opportunity to travel now, we hope to motivate people for their future visit. “