Restaurant Brands International, which owns three brands, said Tuesday that it will innovate and speed up the drive-through experience in more than 10,000 restaurants in North America by mid-2022.
It involves the installation of more than 40,000 digital menu screens, or four on each drive-through path. Screens offers contactless payment methods that accelerate the progress of cars through drive-through, integrate loyalty programs to show items based on customer payback history, and use product prediction sales technology based on weather, time of day, and trending items. . Screens have better technology that can help prevent malfunctions.
The new digital screens will “meaningfully enhance our drive-through experience at critical times and strengthen a key point of diversity for our brands,” the company’s chief financial officer Matthew Dunnigan said in a call on Tuesday discussing the financial results.
Burger King and Tim Hortons in particular may benefit from increased sales: both brands are struggling in times of crisis.
In the three months ending Sept. 30, sales at Burger King restaurants, which have been open for at least a year, fell 7%. In Tim Hortons, which does not have a morning commute, sales at restaurants that have been open for at least a year are down 12.5 percent as more people work from home. Tim Hortons is trying to boost afternoon sales to improve the situation.
Total income fell 8 percent to $ 1.3 billion in the third quarter.
Even before the epidemic, many networks were strengthening their drive-through infrastructure.
In those places, new screens led to overall sales and higher costs per order, “this is still early,” Kobsa said.
It plans to start adding screens to poppies locations later this year.
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