Twitter has confirmed that the US presidency’s official accounts will lose millions of followers before Joe Biden, the country’s new president-elect, takes office this year.
The Biden team had questioned the social network’s plan, but the company said the decision was undisputed.
In 2016, when Twitter agreed to Donald Trump’s request to “inherit” Barack Obama’s followers, this was a change from the last president of the country.
“In 2016, the Trump administration welcomed all of President Obama’s followers on Twitter, OT Potts (abbreviated American President), White House (White House),” Rob Flaherty, director of social networks, said on Twitter. From Biden’s team on Monday.
“Twitter informed us in 2020 that now the Biden government needs to start from scratch.”
The new company policy will affect LFLOTUS, the First Lady’s personal account.
People who follow the current presidential accounts will be notified that they have been archived and will be asked if the new Biden government wants to follow the accounts.
Account transfer will not affect Joe Biden’s personal account, which has 21.7 million followers.
President Donald Trump is famous for his Twitter accounts – personal and presidential officials – interacting with his voters. He posted more than 50,000 messages on Twitter during his four years at the White House.
However, according to the FactBase website, which tracks Twitter profiles, Trump has lost 369,000 followers on his personal account since November.
During the same period, President-elect Joe Biden gained more than 2.6 million followers.
Rebecca Lodge, a digital marketing expert, said Twitter’s decision was a great strategy for the social network.
“With many of Trump’s fans, they can be utterly fanatical, and the (decision) is a great Twitter tactic to ensure that hateful and negative posts are ‘neutralized’ before he is elected president,” Lodge says.