Here is the story of the origin of the name of one of the most successful companies in the world.

Nowadays, we don’t really know where the names of individual brands come from, who their founders are, or what kind of economic environment they were born into. But in the past, they counted better and even company managers knew them. But as the consumer society became more and more powerful, brand names began to refer only to what we get for our money.

In our previous articles, we shed light on the origins of many brands, including short stories of Hungarians’ favorite chocolates and sweets. Few people know, but for example Snickers The name of the chocolate comes from the founder’s favorite horse, Milka’s name embodies everything we expect from chocolate.

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In the latest installment of our series, we tackled the origins of the names of the big electronics giants, followed by car brands. In our new article, we will tell you where the name of Toyota, one of the most successful car manufacturers in the Far East, comes from.

A Toyota The world’s largest car manufacturer, headquartered in Japan. The original name was Toyoda, but founder Kishiro Toyoda didn’t want his personal life to spill over into the business, so they decided to change the name. On the other hand, this change was also successful in foreign expansion because it was much easier for foreigners to pronounce the new name. The name Toyota can be written with eight strokes in katakana, a Japanese lucky number, and there is a third and more mysterious reason.

And what does the symbol mean?

A the logo It also shows the letter T, while the inner ovals represent the merger of the customer and the company, meaning mutual trust.

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Cover image: Profmedia – Illustration