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Warning for Apple TV +: Stop more European content or streaming

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Apple is expanding the role of European productions in TV + streaming services. At least 30 per cent of TV + content must come from European production in the future, otherwise the Irish government will suspend services across Europe, Irish Media Minister Catherine Martin said while introducing an updated bill on online security and media control. Local media.

Ireland now wants to include the EU Audiovisual Media Directive in national law. It stipulates that 30 percent of program content from television stations and streaming providers must be European. The proposal, passed in 2018, also applies to other streaming providers operating in Europe, such as Netflix and Disney + – although Netflix can meet this quota, Disney + and TV + may be far from it. Ireland commented that British productions would remain European after Brexit.

The bill follows the principle of origin, so that any service based in Ireland can be controlled by the whole European Union, In the Q&A section it is stated. Apple’s media services, including TV +, are owned by Cork – based Apple Distribution International in Ireland.

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The Apple TV + is now one year old, and the service was immediately launched in over a hundred countries, including European countries. Unlike its competitors, Apple mostly relies solely on its own content, which it buys exclusively or makes at home.

So far, only a small British series is still in short supply, mainly from US production. Apple’s production of the Foundation Trilogy is the largest film production in the country, and includes an Irish production company – along with an American company. It is not clear if Apple is planning more European content – the company has not yet released a statement.


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