Paramount Plus is owned by media giant Viacom CBS, which has been running an ad-supported version of its service in the US since June. However, in this country, Paramount Plus can be booked as an additional package via Sky. Viacom has partnered with CBS Comcast to facilitate launches in the DACH, Great Britain, Ireland and Italy markets.
Roku also announced that it would expand to Germany. Details are not clear, but the service should start this year. Arthur van Rest, VP International, Roku, promised to announce “a lot of exciting news for Germany” in the coming weeks.
Roku is one of the largest OT providers from the USA. The platform competes with sticks from Amazon and Apple, as well as a wide range of video-on-demand offers. This includes Netflix or Sky, and Roku also runs its own channels. Uses marketing data generated by the company on its own advertising platform. Roku is already likely to make a name for itself in the adtech space by purchasing the Demand Side Platform (DSP) Dataxu by the end of 2019 to strengthen its own advertising platform. With OneView, the new DSP from the Rock universe was unveiled six months later.
Wannabe twitter trailblazer. Troublemaker. Freelance beer evangelist. Amateur pop culture nerd.