- The telecom regulator has now taken strict action against companies that send bulk SMS.
- The regulator has released a list of 40 default companies across the country.
- Failure to comply with the new rules will result in the SMS service being shut down from April 1
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Leading banks and Life Insurance Corporation of India are among the 40 companies violating bulk SMS rules. The major banks are State Bank of India, ICICI Bank, HDFC Bank and Kotak Mahindra Bank. TRAI has given these banks and LIC a deadline of March 31, 2021 to comply with the new rules.
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Financial services companies and telemarketers were already given plenty of time to comply with the new rules. But the telecom regulator said 40 companies had not yet complied. Therefore, if they do not comply with the rules by March 31, 2021, the SMS service of these companies will be discontinued from April 1, Troy said.
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From April 1, non-compliant SMSes will be blocked. Companies that send messages for commercial purposes must register their message titles, templates with the telecom operator. When going to such SMS company, payment companies, etc. it will check from the template on the blockchain platform.
This can create a problem for SMS services, especially for services that deceive customers with the desire and financial gain of financial services. The Telecom Regulator on March 25, 2021 discussed scrubbing data and SMS scrubbing with telemarketing companies and intermediary service providers.