Tomorrow, November 15, the Whole Grain Initiative will celebrate the fourth annual International Whole Grain Day with a global webinar titled “Why Whole Grains Matter to the World.”

Tomorrow November 15″The whole grain initiative” — a partnership between leading experts and organizations dedicated to promoting whole grains — will celebrate the fourth Annual International Day of Whole Grains. As in past editions, nutrition and sustainability experts will gather to talk about the importance of grains in creating healthy, sustainable and resilient food systems around the world.

In addition to the obvious health benefits, consumption of whole grains a Significant positive impact on health systems. Recent research and analyzes of health economics in Finland, Australia, and the USA have shown that a modest increase in cereal consumption can result in significant savings in health costs.

• In Australia, increased consumption of whole grains could save up to AU$1.4 billion in annual health costs by preventing heart disease and type 2 diabetes – enough to build five new hospitals. [1].
• In Finland, it is estimated that preventing type 2 diabetes could save the country around €1 billion over 10 years – equivalent to the cost of 7,000 new playgrounds.[2].
• In the US, increasing grain consumption could save the government up to $35.9 billion
USD thanks to reduced heart and coronary disease – equivalent to 15,000 new high schoolers.[3].

Although we are advised to eat around 50 grams of grains per day, most of us eat less than a quarter of that. It is clear that governments have a genuine interest in increasing the amount of grains that citizens consume on a daily basis. This is not something that companies can do alone: ​​it requires a concerted and shared commitment between food companies, governments, nutritionists, dietitians and researchers.

It has the Whole Grain Initiative supported by 50 organizations that are part of it Four political demands to be made to governments:

• Improve consumer education programs and marketing campaigns for cereals – explaining what they are and why it is important to consume more.
• Integrate some recommendations on the consumption of cereals in the indicators in the diet, specify the quantity and add them to the algorithms used to determine the labeling arrangement on the front of the packs – the important contribution of cereals to a healthy diet is mandatory. Identify and communicate.
• Help people include whole grains in their diet with clear labels – highlighting the health and environmental benefits of eating them.
• Promote new public-private partnerships to mitigate the impact of growing food security challenges.

All these requests will be detailed in the Whole Grain Initiative’s global webinar “Why Whole Grains Matter to the World” per hour November 15 at 15:00 CET. The webinar will include a keynote from leading scientists on the role of grains. Discussions on sustainability, food safety and consumer behavior will follow. Guests will include representatives from the Food and Agriculture Organization (FAO), the World Food Program (WFP) and the European Food Information Council.
You can register for the event on the Whole Grain Initiative website.

as well as Nestle Cereals, Since 2003 they have been working to improve the nutritional profile of their recipes in line with their mission ‘Make breakfast better‘: On average, whole grain content increased by more than 50%, while sugar content decreased by 20%. Nestlé Cereals’ commitment is to ensure that more than 99% of breakfast products for children and teenagers are made up of whole grains and that 100% of the grains carrying the Green Banner on the pack come from at least 8 grams. serving of whole grains.
Also, through a nutrition program for children aged 4 to 12 years Good Morning with Nutripiato – Developed under the scientific supervision of the Campus Bio-Medico University of Rome – the Nestlé Group of Italy is more committed to making children and families aware of the importance of a balanced breakfast, which includes the right portions of whole foods.

[1]Abdullah MMH et al. Healthcare cost savings associated with increased whole grain consumption among Australian adults. Nutrients 2021, 13: 1855. https://doi.org/10.3390/nu13061855
[2]Martikainen J et al. The health and economic impact of type 2 diabetes is associated with increased cereal consumption among adults in Finland. Nutrients 2021, 13:3583. https://doi.org/10.3390/nu13103583
[3]Murphy MM & Schmeier JK. Cardiovascular health care cost savings associated with increased whole grain consumption among United States adults. Nutrients 2020, 12:2323. https://doi.org/10.3390/nu12082323

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