Bundesliga announces broadcasting rights agreement with Sky Sports in the UK and Ireland. The contract is signed for the next four seasons (until 2024/2025), including the German Super Cup.
As part of the deal, the Sky German Championship games will be broadcast on its line channels and various digital platforms, with a focus on Saturday games. The partnership also aims to create innovative content formats and interactive experiences to bring British and Irish fans closer to the best Bundesliga players.
The deal strengthens Sky Sports’ position as the UK’s leading sports entertainment provider and expands the partnership between the media company and the Bundesliga, as Sky Sports has already acquired broadcasting rights in Italy, Germany, Austria and Switzerland. For many years.
“This is one of the best weekly partnerships in the Bundesliga, with global production and cross – platform coverage. .
We are happy to have won the Bundesliga rights. Sky Sports customers have the opportunity to see the best players in the world and some of the best teams in Europe. With this new four-year contract, the Bundesliga is expanding our football offer in Great Britain and Ireland, including the English Premier League, the English Football League Championship, the Scottish Premier League and the Women’s Premier League. World Cup qualification Sky Sports is more and more at home with live football, ”added Jonathan Lich, Managing Director of Sky Sports.
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