Surprise: McDonald’s vegan burger arrives in Europe this month
McPlant’s first trials will take place in the UK and Ireland.
There has been talk for several months about launching a vegan option on McDonald’s menu, and it looks like it will eventually happen in Europe. Non-vegetarian hamburgers will be tried out in Coventry, UK before becoming part of the menu in Ireland across the country as well.
The new menu option includes a hamburger created in collaboration with Beyond Meat, a company that makes meat-like hamburgers in texture and taste, but is completely vegetarian. The premiere is expected to take place at the end of September and a nationwide expansion is expected at the beginning of 2022.
McPlant will have this vegetarian burger, which will have cheese made from peas protein. Bread is also vegetarian and all the ingredients are prepared and cooked in a special place to avoid contamination. The recipe is complete with ketchup, mustard, vegan sauce, fresh onions, pickles, spinach and tomatoes.
“As with all McDonald’s offers, we want to spend our time meeting the highest requirements,” explains Michelle Graham-Claire, McDonald’s UK and Ireland CMO. “McPlant is a delicious hamburger made from vegetables that appeals to everyone.”
It is unknown at this time what he will do after leaving the post.
This network’s decision repeats something that other networks, such as Burger King or Dunkin, White Castle or KFC in the United States, have done.