Stellantis: Vauxhall is British, and the ad is not misleading

Stellantis: Vauxhall is British, and the ad is not misleading

A television ad Voxhole Course The brand, which claims to have been a British manufacturer since 1903, is now owned by Stolantis and owned by General Motors, but is not misleading. Law Advertising Standards Authority (ASA) Four complaints were received in January because of an ad for a car that ended with a statement “British brand since 1903”.

The television advertisement for Vauxhall Corsa, which claims to have been a British manufacturer since 1903, is not misleading.

They argued that the claim was misleading because Vox Hall, formerly owned by Group PSA, which is now part of the Netherlands-based Stellantis, was formerly an American company. even though, Voxhole Motors Ltd. He argued that the UK-registered brand was its own trademark.

He added branded vehicles Vauxhall They are sold only in Great Britain and Northern Ireland, and Vauxhall has always made vehicles in Great Britain. Its parent company, StolantisHe added that neither the UK nor the UK headquarters had changed the fact that Vauxhall was a British brand.

In the judgment today (April 7), Leave Although some Vauxhall models, including the Corsa, were built elsewhere, it was claimed that a Vauxhall branded car could only be purchased in the UK. Although the brand was owned by foreign companies, this does not change the fact that it was established and sold exclusively in the UK and that the brand maintains offices and manufacturing operations in that country, which contributes to the national economy. In the opinion of the organization that regulates advertising in the UK, the claim is not misleading.

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