Spotify has been investing heavily in podcasts for the past few years, and now many top shows are spotlight exclusive. The next step in the strategy seems to be to release a subscription package exclusively for podcast content.
Discovered and shared by Variety’s Andrew Valenstein On Twitter, Spotify expels surveys that ask some of its users how they feel about paying extra for their podcasts – they are now free to listen within Spotify, with ads attached.
Through plans ranging from 99 2.99 to 99 7.99 per month (which is approximately -6 2-6 or AU $ 4-11), Spotify suggests that exclusive originals, bonus content, early access to episodes, and removal of ads are just some of the reasons for paying users. Extra.
This does not in any way confirm that a podcast subscription package is actually underway, but it does indicate that Spotify is thinking about it – and that the company is always looking to extract more money from its user base.
Planning for the future
Now, whether you’ve signed up for a premium subscription or not, you can listen to podcasts through the Spotify apps. Spotify uses a great advertising system to embed the targeted ad within the podcasts, making it ideal for listening people.
While that option is likely to survive, some listeners are happy to pay extra to get rid of those ads, and may have an uninterrupted listening experience. Based on the survey. Looks like some other goodies will be thrown away as well.
The material sent by Spotify indicates that the podcast subscription will remain a music subscription only, so the two will not be put together – but this may be another thing that Spotify will pay more attention to.
In a statement not committed to The VergeSpotify said surveys may or may not point to future product plans and there is no news to share right now. 2021 looks set to be another exciting year for streaming services.