Raja, a European specialist in BtoB distribution of packaging, office supplies and industrial equipment, announced a record turnover of 1. 1.2 billion in 2021, representing approximately 20% growth over 2020. According to the performance result, it is 103. Million euros.
Viking’s acquisition of the office supplies brand in November 2021 in the United Kingdom, Ireland, Germany, Switzerland, Austria, Belgium and the Netherlands, and organic growth of 10.5%, influenced the results. In the context of the strong development of e-commerce, Raja has been able to account for the recent significant growth in sales of packaging supplies and equipment. The resumption of industrial production and the increased demand for equipment for handling and storage, especially for logistics centers, explain the growth in turnover. Sales of hygiene, repairs and personal care equipment products have declined slightly since reaching exceptional levels in 2020, but are still high compared to 2019.
The group is currently working in conjunction with Viking with the aim of strengthening the brand, its commercial dynamics and customer service, while returning to a financial balance as soon as possible. To do this, the Vikings will now be divided into three regions: England / Ireland, Germany / Switzerland / Austria, and Benelux, with a general management in charge of each region. ” In line with our development and diversification strategy, Viking’s acquisition is a critical step for the group. This confirms our aspiration to become a European leader in BtoB e-commerce for office supplies and equipment. Announces Daniel Kapel-Markovici, King’s CEO.
An environmentally responsible commitment
Raja announces that it will strengthen its environmental responsibility in the future with the aim of achieving a supply of fully recyclable and reusable packaging supplies by 2025, while 60% of the Group’s packaging sales are on natural paper-cardboard. 80% of the plastic packaging sold is made from recycled and recyclable plastic. In this sense, 2021 saw the launch of several new paper-cardboard products, 100% recyclable and, among other things, stretch paper for palletizing and recycled bubble wrap. At the beginning of 2021, Raja also achieved Fred21’s membership, with the goal of reducing CO2 emissions to consumers in France by 28% by the end of 2024.
By 2022, the group expects its growth to continue to be dynamic and reach a turnover of 1. 1.75 billion. ” Our absolute priority is to satisfy the needs of our customers and to maintain the quality of our services in difficult financial situations. Thanks to the Group’s good financial health, we continue to invest in our logistics and digital projects, as well as our growth initiatives in all areas, including the study of new acquisition opportunities. Says Daniel Kapel-Markovichi.
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