Crimson Bull’s Tuk It is a preferred racing party in Sri Lanka, where by Tuk Tuk motorists defeat many problems above a 48-hour rally to arise a winner. Groups of 3 in their 3-wheeled vehicle-rickshaw (as it really is identified as in India) get started their journey from the Western component of Sri Lanka, progressing into the Central Hills which passes by way of mountains, jungles and culturally significant heritage sites. Appears enjoyable? Properly, have you been on an automobile ride in India? If sure then you happen to be not lacking out on considerably, except our brave, quickly-paced, furious vehicle drivers never get a trophy at the stop of the journey nor they go house joyful with a bag whole of situation.
Crimson Bull benefits Tuk It winners roughly Rs 4 lakh prize cash. We spoke to some auto motorists in Bengaluru and identified that’s equal to their annual wage. So, if Purple Bull held its Tuk It party in India, at minimum one profitable workforce can go months with out possessing to be concerned about their day by day wages.
In this short article, we record some motives why Crimson Bull must significantly take into account internet hosting its Tuk It function in India.
Participants will jump at the very first opportunity
The two-day occasion in Sri Lanka draws in some 200 teams, which is about 600 individuals. However, India has no lack of auto drivers, who do this for a residing. In actuality, their talent to hustle by the working day, heading sites wherever it is really difficult to reach in a car or truck, zipping by the targeted traffic, the shut-phone calls and this sort of make quite a few auto rickshaw drivers in India completely ready for the race.
IBTimes showed some films of Tuk It occasion to automobile drivers in Bengaluru and several were being fascinated by it.
“For that much revenue, I would simply do this each and every thirty day period,” mentioned a single Mukhtiyaar Pasha, who has been driving his possess auto rickshaw for 11 many years. “Every single day is a race for us automobile motorists. In some cases, the buyer wishes to rush, occasionally we have to so we can fulfill our commitments.” (translated)
“We know automobile drivers have a negative reputation of being rash motorists. A platform like this will let us to demonstrate our expertise. Some of us have been driving auto rickshaws all our lifestyle, and you get so good at it, it comes by natural means to us.” an additional car driver by the identify Surya T explained to IBTimes.
India landscapes are to die for
India is a land amazing landscapes. Mountains, forests, waterfalls, oceans, shorelines, deserts, it has acquired it all. Crimson Bull could select any position, from hectic slender streets in Aged Delhi to forest paths in Bandipur to ghats of Assam in North East or Ooty in the South. Just put a pin on the map and Crimson Bull can have a location of its liking.
India has received almost everything from “mountains, jungles and culturally important heritage websites” as Pink Bull claims in its Tuk It Sri Lanka race even webpage.
Quite a few Indians can vouch for it
If it is any consolation, Indians who normally get car-rickshaw rides to go from one spot to another can vouch for the auto drivers’ racing gene. There may be mixed inner thoughts about the vehicle-drivers’ talent in the place, but many concur how boarding a rickshaw is nothing quick of a roller coaster ride. The lockdowns in the country could possibly have eased on the site visitors and the number of rickshaws plying on the roads, but it is really hard to fail to remember how rickshaw drivers regulate to uncover the speediest route, even in targeted visitors jams, exhibiting their expertise and convenience with their 3-wheeled vehicle.
Brand name recognition
Red Bull is by now a well-known model name in India. A lot of associate strength drinks to Pink Bull than any other manufacturer. Right after all the renowned tag line “Red Bull provides you wings” and the quirky advertisements have a memorable area in people’s memory. Purple Bull could engage in on its strengths and its sturdy brand presence in India to increase nevertheless one more feather to its accomplishment hat by hosting the Tuk It race event in the region and maybe give wings to automobile-rickshaw drivers’ desires.
Not to point out, the precious area on the back of autos normally utilized for promotion models, can provide as a terrific branding prospect for Red Bull in India.