Paula Lindenberg is the new president of Diageo in Brazil, Uruguay and Paraguay – Mayo & Mensagem

Paula Lindenberg is the new president of Diageo in Brazil, Uruguay and Paraguay - Mayo & Mensagem


December 22, 2021 – 3:35 p.m.

Paula Lindenberg (Credit: Arthur Nobre) will be Diageo’s new president in Paraguay, Uruguay and Brazil.

From 2018 there will be a change in the career of Paula Lindenberg, who was the CEO of AB Inbev in the United Kingdom, Ireland, Spain and the Canary Islands. From January, in the process of changing the local leadership of the beverage company, which owns brands such as Johnny Walker, Tankware, Smirnoff and Yepioca, professionals will be the president of Diageo for Paraguay, Uruguay and Brazil (PUB).

With the change, Paula is ending a more than 20-year cycle at Ambe, where she has held several leadership positions for the group’s brands in Brazil and other markets. She started her career at Johnson & Johnson and joined Unilever a year later. Later, he worked for Philip Morris, and in 2001 joined Scool to work in marketing. Headquartered in Ecuador, he returned to Brazil to take over the marketing of Brahma and later Ambev’s premium brands. She has been promoted to Head of Statistics throughout the company, Global Vice President of Insights and later Global Vice President of Marketing. In 2019, he moved to England when he took over as chairman of Budweiser in the UK. In 2020, he became CEO of AB Inbev’s operations in the UK, Spain, Ireland and the Canary Islands. In 2015, Paula was one of the first women honored to see Brazil.

Diageo’s leadership in all three countries had been vacant since early November, when the then president of the company in the region. Gregorio Gutierrez was transferred to lead the operation in southern Europe. Diageo made it clear at the time that he would soon announce new names for the presidency of Brazil, Uruguay and Argentina.

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In addition to the new president, Diageo announced other changes in leadership positions in the pub region. Until January, Daniela De Fiori, who has been with the company for three years and has been the Director of Corporate Relations in the PUB region, will take over as Director of International Campaigns for Latin America and the Caribbean. The ceremony will be performed directly by professionals from Sao Paulo.

There will also be changes in marketing leadership in Brazil, Uruguay and Paraguay. Diageo selected Patricia Borges, who has more than 20 years of experience in this field and has worked for companies such as Unilever, Montels and L’Real. Patricia is also the President of the Mobile Marketing Association (MMA) in Brazil.

Eventually, Manola Mendes was elected to take over the Reserve Boards of Paraguay, Uruguay and Brazil. In addition, Manolela is the head of iRetail, a division of the Iguatemi Group, which represents international brands with over 20 years of experience.

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