Prime Minister Paddle Announces the signing of a broadcast agreement with Sky In Italy, United Kingdom, In Ireland, Germany, Switzerland and Austria.
The premier paddle is offered by Sky, a company owned by ComcastThe new official World Paddle Circuit is regulated by the International Paddle Federation (FIP) and supported by the Professional Paddle Association (PPA) and Qatar Sports Investment (QSI). New exposure to more than 24 million viewers on its subscribers.
Sky has signed an initial one-year contract covering the 2022 Premier Paddle season, with the Ooredoo Qatar Major set to begin broadcasting in 2022, starting March 28 at the Khalifa International Tennis and Squash Complex in Doha.
The news comes just days after the announcement of a four – year major agreement with ESPN to launch the Premier Paddle in about 50 countries in the LATAM region, including South America, Central America, Mexico and the Caribbean.
These deals will help bring the sport to a global audience like never before. As the excitement surrounding the new official circuit grows, more broadcast deals will be announced in the coming days.
Since its launch a month ago, FIP, PPA and QSI have made a series of significant announcements regarding the new official circuit, including confirmation of the organization of at least ten (10) new tournaments this year – including four major.
Entries for the first official tournament, Ooredoo Qatar Major 2022, entered 123 pairs from 19 different countries, already breaking records. A record prize money of € 525,000 was announced for each major, while important new ranking points for the new circuit were unveiled.
Luigi Carro, President of the International Paddle Federation (FIP), said: “Every week, we welcome incredible new partners, while breaking records and taking the sport and its players to unprecedented levels. From the beginning, we affirmed our desire to internationalize the paddle and to ensure that supporters around the world accompany us on this adventure. It is extraordinary news that Sky has become our loyal broadcast partner. Sky is known as a complete reference between the international media and it is from this perspective that this new circuit is based. There is still a lot to come, and I look forward to Oreidu Qatar Major 2022, which marks the beginning of this new global era in our sport from next week.. ”
The Board of Directors of the Professional Paddle Association (PPA) said: “This historic deal with Sky once again shows that professional paddle players and sports are finally getting the international exposure they deserve. These broadcast deals will shed light on our sport and allow our players to inspire new fans every day in more and more countries. With more exposure, our players will inspire the next generation of paddle lovers, and that is how our sport really grows.“
In 2009, Frank Biniste found the paddle at the Club des Pyramid in the Paris area. Since then, Paddle has been a part of his life. You often see him touring France covering major French paddle events.