Netflix plans to screen some of their films in cinemas in France. The project will make it possible to highlight several productions of the streaming giant. The project quickly ignited the anger of distributors who feared that Netflix would use dark rooms to spread its catalog.
Netflix plans to screen a handful of their films in French cinemas. In the month of December, movies like The power of the dog Jane Campion, Pieces of Woman, Malcolm & Mary, and Convict Or They fall harder and harderIt will air in some cinemas in France, categorized as “art and essay”.
When contacted by Le Monde, Netflix quickly confirmed its intention to screen some movies in dark rooms. For the VOD giant, This is not a festival, it is a simple event “Aims to celebrate films and directors. Dozens of colleges from Theory Framex’s MK2, Utopia and Lumiere networks in Lyon are expected to attend.
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Netflix is experiencing the wrath of distributors
The announcement quickly angered the Union of Independent Distributors (SDI) and the United European Independent Distributors (DIRE). In a press release issued by distribution company Le Pact, They are strongly opposed to the Netflix project. “After announcing Jane Campion’s new movie exclusively on Netflix, Wednesday, December 1st, symbolic day for its theatrical release, Netflix has succeeded in making cinemas a prelude to its services. Sorry to the supplier.
This is very simple for suppliers “A massive marketing campaign, a giant promotional trailer to lure moviegoers into subscribing to paid service”. When a defamatory venture “Many of the films that have been victims of the seven-and-a-half-month closure of cinemas are struggling to find a show that suits their potential.” Health measures against Kovid-19 forced cinemas to close for months, and fined several movies and several players in the area.
For suppliers, Netflix movies have no place in theaters. If works adapted into “Cinema Movies” are deployed on platforms and used by moviegoers, what will be the future of cinemas and all those who produce and promote them?The press release continues.
Distributors’ organizations claim that this initiative is contrary to the principles of chronology of the new media. Developed over several years, the new legislation seeks to authorize Netflix and other streaming services to provide movies exclusively on their respective platforms. Their theatrical release 12 months laterCompared to 36 months ago. “How can we defend with you the principle of months’ feature for your rooms in a new media chronology that allows platforms to be integrated into our habitat while respecting the order of broadcast windows?”Surprising suppliers.
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