LID in Ireland is making menstrual products available to women and girls in that country as part of a new initiative to combat poverty.
In a statement quoted by CNN, the brand became the first major retailer in the world to offer such products with the aim of helping women who could not afford it. The initiative is limited to 168 stores in the Republic of Ireland.
From May 3, users will receive a voucher for a box of generic box tampons or sanitary towels every month through Lidlin’s app.
To ensure that people can access the same offer without shelter and without access to a smartphone, to the same extent, the brand is also committed to making a monthly contribution of menstrual products to a charity.
As many as 85,000 women and girls in Ireland are expected to fall into poverty during this period, according to a report released in February by the Irish Department of Health and the Department of Children’s Equality, Disability, Integration and Youth, citing CNN.
Last year, Scotland became the first country to allow generic and universal access to menstrual products in public places.