The German National Tourist Board (DZT) He is one of the winners of this year’s International Film Print Multimedia Award for “The Golden City Gate – The Golden City Gate”, which won the 21st ITB Berlin NOW 2021 Award. The video “I Dream” from the #DiscoverGermanifrom Home Campaign topped the “Country National” category. The 32-member international jury was particularly impressed with the design of the original members and portraits, and noted that this contribution was particularly successful in portraying Germany as a travel destination.
Petra Hedorfer, Executive Board Chair, GNTB: “When the Kovid 19 Pandemic Outbreak put an end to incoming tourism in a short period of time, we created and launched a sympathy campaign called ‘Discover Germany Home’ around the world. The movie for the campaign has so far garnered 32 million impressions on YouTube alone – a strong testament to the huge influence we can achieve through viral campaigns. “
GNTB has created a sympathetic campaign called #DiscoverGermanifromHom, which is completed using images from previous GNTB productions. The aim was to strengthen the brand awareness of Germany as a travel destination in Lockdown using virtual experience formats and interactive offers.
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