Multimedia competition “The Golden City Gate”: DZT wins gold on day ticket

Multimedia competition "The Golden City Gate": DZT wins gold on day ticket

The German National Tourist Board (DZT) He is one of the winners of this year’s International Film Print Multimedia Award for “The Golden City Gate – The Golden City Gate”, which won the 21st ITB Berlin NOW 2021 Award. The video “I Dream” from the #DiscoverGermanifrom Home Campaign topped the “Country National” category. The 32-member international jury was particularly impressed with the design of the original members and portraits, and noted that this contribution was particularly successful in portraying Germany as a travel destination.

Petra Hedorfer, Executive Board Chair, GNTB: “When the Kovid 19 Pandemic Outbreak put an end to incoming tourism in a short period of time, we created and launched a sympathy campaign called ‘Discover Germany Home’ around the world. The movie for the campaign has so far garnered 32 million impressions on YouTube alone – a strong testament to the huge influence we can achieve through viral campaigns. “

GNTB has created a sympathetic campaign called #DiscoverGermanifromHom, which is completed using images from previous GNTB productions. The aim was to strengthen the brand awareness of Germany as a travel destination in Lockdown using virtual experience formats and interactive offers.

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