The long-established Lowe’s company is setting a new technology course with the new “Loewe os7” operating system and the next generation chassis. The new heart used in the new Low »Build I, will be used in other TV sets from Lowe &» We in the future. Lowe’s enables seamless integration of streaming and video-on-demand services and offers a number of new technological innovations. The new TV models are “Build Eye” and “V.” And for the launch. SEE has now announced a marketing campaign for Lowe with Netflix. The Franconian TV maker aims for better and in-depth picture quality of its premium products, and allows consumers the real world to blend in with the relevant imaginative conditions of many popular Netflix productions. The campaign, which uses shows like “Stranger Things”, “House of Money” and “The Crown”, aims to reach a target group closer to streaming and further raise Lowe’s awareness. Segment. New brand »We. Lowe “and its products must inform a large group of customers.

The new generation of technology for enjoying non-linear television.
Equipped with the latest generation of software and chassis, Lowe is introducing two new models this summer. Like the brand new and recently launched models, we. Devices in Lowe’s and Lowe Build i1 premium lines are targeted at a target group that mainly integrates its own programs and relies primarily on streaming services such as Netflix and other video-on-offer offers, but makes high demands on the material, quality and quality of the image.

Strong partnership with Netflix

Lowe launches new technology platform with Netflix: Lowe “bild i” will launch in mid-August with a campaign based on the Netflix series “House of Money”, “The Crown” and “Stranger Things”.

While running the campaign, which is scheduled to run from mid-August to October 2021, Lowe relies on a content strategy and uses relevant online channels and websites that are highly relevant to video and streaming fans. In addition, it uses SEA activities, classic ads in selected design and trade magazines, and ads on social networks such as Instagram and Facebook.

Lowe publishes landing pages related to the topic that provide product information on advertised TV sets and on-demand streaming and video information to guide interested parties through the purchase decision process. By integrating a virtual showroom called the Lowe Shopping Window, potential customers can find the nearest authorized Lowe retailer or call for further advice. Low »bild i.65« or brand new എല്ലാ All customers who purchase one of us. View Lowe’s 55 models, you also get a free three month Netflix subscription from Lowe for around 40 Euros.

Netflix am POS

Specialist retailers also benefit from the campaign: Lowe provides its retail partners with extensive marketing materials and can present the content of the campaign at Low Point of Sale. Tools include posters and displays, flyers, shop window decorations, demo content, and extensive online and social media assets.

“We’re happy with the campaign with Netflix,” explains Aslan Qablive, CEO and owner of Lowe’s Technology GmbH. “Consumers who continue to rely on traditional television will continue to find products that suit them in the future. However, for more and more customers, streaming and your own programming are becoming an important buying criterion. With our new technology platform, we offer the best television experience and the ability to integrate current and future services into your daily life without limits. Collaboration with Netflix will enable us to address this target group with strong content and reach it across all channels.