The road show, organized by the Moroccan Agency for Development of Investment and Export (AMDIE) with the support of the Embassy, ​​will be launched by Mohd. Of the country of Morocco in the United Kingdom.

The minister’s visit to the British capital aims to make Morocco a preferred investment destination. It operates within the framework of King Mohammed VI’s Orientations, which makes investment one of the country’s key socio – economic recovery, according to a press release from the Ministry of Investment, Integration and Valuation. General Policies.

The kick-off of the roadshow will be marked by the presence of Kings Ambassador to the United Kingdom of Great Britain and Northern Ireland Hakim Hajui, AMDE Director General Youssef L. Barry, and institutional and British private operators. National brand launch event Morocco now, It aims to promote the country and introduce the Moroccan offer, accelerating investment in the national territory.

The event will feature roundtables and B2B meetings with potential investors and key business leaders based in the United Kingdom to encourage them to seize the investment opportunities offered by Morocco. Companies from the automotive, aerospace, food, textile, energy, defense and pharmaceutical sectors will participate.

Mohsin Jasouli also plans to meet with institutional players and senior British officials to strengthen cooperation on investment between the two countries, in line with the Morocco-United Kingdom Association agreement signed in 2019.