The lid brand knows how to create a bus around its brand. A large distribution group has launched a competition aimed at spending a “luxury night” in a supermarket in Ireland.
A publicity stunt that has entertained Internet users since the start of the competition, Lid launched with humor on social networks, offering “an incredible view … one of its stores”. “Get the dream come true! Yes, we are in the process of turning a lid store into a one night hotel. Yes, you can get this stay. No, we will not do this again, ”Lid Ireland tweeted.
Succeed in the stay of your dreams!
Yes, we turn a lid into a one night hotel.
Yes, you can get this incredible accommodation by giving it below.
No, we will never be allowed to do this. #NightInLidl
– Lid Ireland (idlidl_ireland) May 11, 2021
On the official website of this competition website, of course, for customers from the Celtic country, we offer a night lid with a view of the store shelves. But those who stay overnight will not be inactive.
In the program, the brand intends to include a menu of products offered in the supermarket, wines from its cellars, a moment of relaxation and spa in the beauty department, and a movie screening. Large screen. Before falling into the hands of Morpheus on a bed specially brought for this occasion.
Under the circumstances of the competition, the brand also makes it clear that the winner can choose to spend the night with the person of their choice, with their children or friends if they wish. But the sign reminds us that the health laws related to Kovid-19 are still in effect.