Apple TV + is the latest addition to the Sky Q and Sky Glass platforms. A range of movies and series with originals such as “Foundation”, “Ted Lasso” or “Greyhound” will soon be available to all Sky customers.
Consumers in Germany, Austria, Italy, Ireland and Great Britain can now enjoy high quality genuine Apple TV +. The prerequisite is an active subscription, which currently costs 99 4.99 per month, or added for free for several months upon purchase of selected Apple hardware or a PlayStation 5. Unlike Netflix or Prime Video Apple TV + relies solely on exclusive content and builds it to the highest standards. Here comes the first downer. While films and series flash across the screen in 4K resolution, not Dolby Vision, SkyQ still does not support HDR10. Here Sky should finally be delivered (Great Britain has been streaming in 4K and HDR for months).
Apple TV + Sky Queue without HDR
The Apple TV + app and search integration are now available for Sky Glass smart TVs. 4K / HDR televisions will not be on sale in Germany until the end of 2022, Or marketed directly via Sky. In contrast, the Sky Q app will be available on Apple streaming players such as the Apple TV 4K (first and second generation) from 2018 onwards. The Sky Q app will be available in all of the above areas until mid-2022.
Apple TV + needs more range
Behind the scenes, of course, Sky owners Comcast and Apple discussed further cooperation between the companies. The Cupertino-based company has installed its platform on all popular playback devices such as smartphones, Amazon Fire TV, Rock streaming player, Chromecast, PlayStation, Xbox or smart TVs from Samsung, LG, Sony and TCL. However, it is doubtful whether Apple’s service will be profitable. It was recently announced that the streaming platform in the USA + Canada should have less than 20 million subscribers. A joke compared to Netflix, Prime Video or newcomer Disney +, which broke 100 million subscribers in record time.
Anyway, glad to see Sky continues to expand its offer and integrate popular streaming platforms. This means that users are even less likely to switch between different feeders or integrated smart TV apps.
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