Facebook aims to bring small and medium-sized companies closer to their devices to get closer to customers through messaging
Facebook Started a chatbot WhatsApp Y Messenger, Within the framework of its effort to ‘improve conversations’, it seeks to bring small and medium-sized companies (SMEs) Tools and materials related to the use of messaging applications in the purchasing process support them in their financial recovery.
By a Simple menu, Male and female entrepreneurs can To access To information about Conversation Commerce, Its benefits, tools for starting to apply, best practices and content developed Facebook To go with them before and after they integrate with their businesses.
People have expressed their preference to interact with companies WhatsApp Y Messenger, Either ask questions about a product, make an appointment or make a purchase, because of its experience and ease of use, the platform is highlighted.
A survey Offerwise, Assigned Facebook IQ, Showing 77% responding Mexico Companies believe in providing by-by-courier services.
Companies, especially small ones, have long used apps to connect with their customers. We saw the development and interest in this topic, turning messaging apps into a major channel to find and transform purchases “, explains the director Facebook Business Marketing To Latin America, Deborah Nita.
“There is nothing better than using a chatbot to communicate this trend accurately,” he concluded.
Mention was also made of a recent study of the social network AMVO2, Which indicates a Pandemic effect, 48% SMEs In Mexico, they opted for e-commerce; 34% of people say that this is their only source of income during the health crisis and 38% say that they use WhatsApp as part of their strategy.
The social network ensured that it was a great time to utilize the resources that allow them to improve their interaction with customers and their results.
Finally, he noted that conversational commerce creates more dynamism in transactions, convenience for customers, and more lasting relationships between them and businesses.
For more information about this new chatbot, you can click here This link.
With information from Lopez-Deriga Digital
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