Tobias Forge recently commented that he has nothing against Ghost critics, who “have a problem with the band” but that people who keep talking about it are “good for business”.

With the release of his latest studio album Impera earlier this year becoming a huge success, Ghost has become a mass phenomenon in the realm of live events. Although Ghost’s music has undeniably proven to have a broad appeal, this has given rise to frequent debates about what genre to label it in, and accusations that Ghost isn’t (enough) “metal”.

During a recent interview with Elliott in the Morning, Forge was asked if he got angry when he saw people talking about Ghost like that. The musician replied: “No, definitely not angry. It’s not my problem, really. I don’t mind people making a big deal out of it.”

He added: “Today, most things are judged by action. Activity on Spotify, activity online – whatever – 30 years ago it was sales: a record sold was one unit, and we counted it. But today it’s all about content and action.

Forge said that such dialogues would only contribute to the above activity and therefore only help the growth of the group. “People, especially those who talk about how bad they think we are — that drives the action. So that’s a good thing [rires]. So keep talking. This is a good thing. It’s a lot of fun.”

On the other hand, at the beginning of the week, Ghost fans crash Spotify Live’s serverscausing the group to cancel their appearance.

Ghost’s fifth album, reigns, arrived on March 11. The latter sold over 70,000 album-equivalent units in the United States in its first week of release and peaked at number two on the Billboard 200.

Also, Impera was #1 in Germany and Sweden, #2 in UK, Netherlands, Belgium and Norway, #3 in Australia, #5 in France and Ireland and #20 in Italy.

Also, recently the group has gained more popularity. Thanks to her song Mary On A Cross, which has been widely shared on TikTok. The song was featured in a very popular edit of Stranger Things (Netflix series), which helped the band expand their fan base beyond the confines of the rock community.

Interview with Tobias Forge Elliott in The Morning: