“I don’t have time for nonsense. We are strong in pressing. Stay blessed, ”he wrote in a Twitter thread explaining his decision.
The Star Wars The star, who was Joe Malone’s first global ambassador, walked out of the campaign after a video he made for the marketing campaign was branded reshoot and removed from the clip.
Original ad, Also known as the “London Gentle”, was broadcast last year and saw Boeing wandering around his childhood. It also refers to his Nigerian background. The video then received the Best Media Campaign Award from the Suganda Foundation Foundation Virtual Award.
“Replacing a local brand ambassador with my ideas, their decision to replace my campaign in China without my consent or advance notice was wrong,” Boega’s thread continued. “This film celebrates my personal story – including my friend’s showcasing my hometown and presenting my family.”
Over the weekend, Joe Malone apologized to the actor.
John is an amazing artist with a personal vision and direction. The idea behind the film was based on John’s personal experience and should not be repeated, ”Brand said Hollywood Reporter.
This is not the first time Joe Malone has been fired for promoting bogey in China. Back in 2015, a Star Wars: Force Awakens Poster for China Actor and co-star Oscar left Isaac.
Read Boega’s full thread below.
It goes back and forth, but I assure you it will be handled quickly. I have no time for nonsense. We are strong in pressing. Continue to be blessed people
– John Boyega (oh John Boyega) September 14, 2020