Jill Martin observed a disaster and seized an prospect.

The “Today” show way of life contributor, 44, solely informed Web site Six Type that she’s releasing a new hand sanitizer in a pair of weeks less than her Potion 54 line for QVC.

“It’s a like potion, and 54 is the numeric equal of really like. … I was pondering to myself, ‘How are people going to make hand sanitizing and sporting masks when folks begin dating safe, sanitizing, captivating?’” Martin explained to us by means of Zoom. “So I arrived out, I pivoted, and that initially 7 days, I developed that hand sanitizer.”

The hand sanitizer will be moisturizing and have a related vanilla-bergamot scent as her Potion 54 rollerball perfume ($29.75 for two) and lotion ($24).

“I pivoted and said as ladies we’re however heading to want to experience feminine, but because I just take every little thing so very seriously, hand sanitizer for all of us,” additional Martin, who presumably will commence relationship again herself soon after ending her engagement to Erik Brooks this yr.

Martin also exclusively told us that she’s doing work on a baggage line of packing cubes that under no circumstances need to have to be unpacked.

“It’s a way of organizing where you can go from your dwelling to where ever you are going for the reason that we’re heading to want to vacation in a distinct way now,” she stated.

Becoming equipped to just take her collections in a different course has given Martin a increased appreciation for her good results, and in change, she is shining a gentle on other feminine-owned businesses that are attempting to thrive in these unprecedented instances all through her “She Made It” series on “Today.”

“I feel grateful for getting in a position to do that, which is why it was so important to me to be ready to give back again and use our system to assistance,” she stated. “It’s so tricky proper now for most people.”