While walking down the hustling and bustling streets of the region, we have witnessed life-measurement signboards of corporations screaming the names of the proprietor and the sons hoarded outside the house on screen. ‘Sons’ and ‘brothers’ – usage of these suffixes have been an age-previous custom, utilised majorly to assert that a specific business is ‘established’ or affirms home ownership. 

Nevertheless, amid the occupied streets of Srinagar’s Lal Chowk, a norm shattering signboard which reads ‘Javed Sheikh & daughters’ has surfaced on social media.

Javed Sheikh & daughters: The norm shattering signboard

Tucked in the slender streets of the wholesale market of Koker Bazaar, Maisuma consisting of stores mainly Kirana outlets, this signboard is hoarded on an previous brick creating. The ‘Javed Sheikh and daughters’ signboard has garnered a huge amount of appreciation from netizens not just in India but across the border, much too.

When small business in the place are generally named following sons, this merchant’s store proudly shows ‘Javed Sheikh & daughters’. Commonly missed out by passersby, the picture of the signboard board was captured and shared initially by Raihana Maqbool, a journalist centered out of Kashmir.

‘Make this a norm not an exception’: Signboard sparks discussion 

The billboard is a single this kind of case in point of breaking gender stereotype in a society that passes on the spouse and children identify, organization directly to the sons, even so deserving the daughter may perhaps be.  ‘Salute to the father’ and other comments started out flooding social media lauding the proprietor for giving his daughters the because of credit they deserved environment an illustration to make this a norm, not an exception. 

The signboard has now sparked a conversation on social media the place netizens are talking about how women are similarly the rightful homeowners of loved ones organizations and attributes. Some had been of the belief that this signboard speaks volumes on how females want not be empowered as they now are, it is the modern society that wants to reform.