Ireland Tourism, The Irish Tourism Board launches a new promotional campaign Green button – Green button In Italy, agencies and local tour operators will be involved.

The marketing campaign starts on Monday 13th September and is based on this idea Green color, Always associated with the island of Ireland. The goal is very clear: Encourage potential travelers to “press the green button” and set out to discover Ireland.

To do this, the campaign will focus Attractions It is the most symbolic of the island through various communication channels including radio, outdoor door and digital platforms.

I. Tourism professionals, A Toolkit gratuito.

This way, it will be much easier Deploy Communicate with Tourism Ireland and promote destination in a more effective and purposeful manner.

In addition, Tourism Ireland offers the potential Agencies E Tour Operator, To publish offers and packages for the destination on its website.