Clearly, its activities in AI are coming under Europe's microscope after suspicions of abuse of a dominant position in online advertising in the United Kingdom. The Irish Data Protection Commission has launched an investigation into Google to determine whether the tech giant is complying with European regulations on the use of personal data in the development of its artificial intelligence models. This inquiry highlights the growing concerns surrounding the protection of the rights and freedoms of individuals in the face of technological progress.

Google and Artificial Intelligence at the heart of the investigation

The Irish Data Protection Commission (DPC) has announced a launch investigation Regarding usage Personal data Google to power its artificial intelligence model, Pathways Language Model 2 (Palm 2). This model is designed to be deployed in 2023 Especially facilitating automatic translations. In December of the same year, Google released a more advanced version called Gemini, which takes the AI ​​capabilities even further.

The main purpose of this investigation is to check whether Google has complied with its legal data protection obligations, in particular, the fundamental rights of individuals imposed by the Data Protection Regulation (GDPR).

GDPR and Personal Data Protection

The General Data Protection Regulation (GDPR), adopted by the European Union in 2018, forms the reference framework for the protection of personal data within the EU. Companies, especially those operating in the field of new technologies, are required to take strict measures to ensure that the use of user data does not compromise their fundamental rights and freedoms.

In the case of Google, the DPC inquiry should examine whether the group carried out the necessary impact studies before launching its artificial intelligence models, the development of which is partly based on the exploitation of this information. Compliance with the GDPR is critical to limiting the risks of data misuse by companies.

Prefixes with Meta and X

Google isn't the only tech company to be targeted by investigations into its use of personal data. Last June 2024, Meta, the parent company of Facebook and Instagram, had to suspend A similar scheme that exploits users' personal information. The decision follows complaints filed in eleven European countries and reinforces the importance of GDPR compliance for large companies.

Similarly, the DPC was recently announced Social Network X (formerly Twitter)Owned by Elon Musk, it has committed to stop using European users' personal data as part of its training for its artificial intelligence Grokin. These cases show increased vigilance on the part of European regulators to protect user rights.

Ireland's central role in controlling Silicon Valley giants

Google is being investigated by the Irish Data Protection Commission as the tech giant's European headquarters are located in Ireland. The country also welcomes many other Silicon Valley companies, attracted by favorable taxes and favorable business environment. However, Ireland's central position in the regulation of multinational companies imposes significant responsibilities in monitoring compliance with European regulations.

As the competent authority to supervise these companies, the DPC plays an important role in the management of files related to the protection of personal data at EU level.

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