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Intiv and Vorwerk Win Red Dot Design Award – Economy & Volkswagen – News

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Regensburg (ots) – – the prestigious Red Dot Design Award for the “Created Recipes” feature of the recipe platform Cookidoo® – the platform has already received the UX Design Award and this year the IF Design Award – intive and Vorwerk work together successfully for 10 years together

Digital products development partner Intive and Vorwerk will receive a Red Dot Award in the Brand and Communication Design category for their “Created Recipes” offering on the Cookidoo ® platform. After “Created Recipes” already received the UX Design Award and the IF Design Award this year, this award completes the team’s three most important design awards worldwide.

intive and Vorwerk have been working together since 2012. The original goal was to bring the premium Thermomix® food processor into a new era. A deep-rooted partnership developed from this project, culminating in the design and development of Cookidoo ® . The cooking platform brings together preparation, planning and shopping with mobile apps and revolutionizes cooking. Although Cookidoo® comes with 75,000 ready-made recipes, users want to be able to upload and save their own recipes. To fulfill this desire, Intiv and Vorwerk jointly developed the “Created Recipes” function. It allows users to create, import and modify favorite recipes, save them centrally and cook with Thermomix®.

Stefan Bickelmann, Principal Design Strategist at Intiv, says: “Awards like the Red Dot Design Award are a great recognition for our designers and a successful collaboration with Vorwerk. Through the ‘Created Recipes’ activity we take into account three design principles: humanity, relevance and simplicity. To test this intensively through qualitative and task-based user interviews We did.Our ultimate goal was to develop a powerful tool that would allow users to seamlessly consume all recipes across all touchpoints.

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This is already the second Red Dot Design Award for the design team, after Thermomix received an award with Vorwerk in 2019.

About stimulation

Intive is a fast-growing, global technology company and partner to the world’s leading brands for digital and user-centric products. As a “driver of digital excitement”, we combine expertise, design and engineering to accelerate customer business transformation and develop the products and services of tomorrow.

From product design to CI/CD, Intive creates added value throughout the entire application life cycle. The fast-growing company has development centers, design studios and regional offices in Germany, Great Britain, Ireland, Poland, Ukraine, Romania, Argentina, Sweden and the USA.

Intive has over 20 years of experience with clients across a range of industries including Telecom, Retail, Automotive, FinTech, Transport & Hi-Tech and Media & Communications. By focusing on end-user passion for digital products, Intive has earned the trust of world-leading brands such as Audi, BASF, BMW, Deutschmann, Discovery, Facebook, Viacom CBS, Volkswagen and Vorwerk.

You can find more information at https://intive.com/de/ (https://intive.com/de/).

Press Contact:

Press Office Intiv – PIABO PR GmbH Cornelia Bornheimer Tel.: +49 172 8168 514 claimd@piabo.net

Original content: Intiv, broadcast by news aktuell

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