The Indian arm of worldwide customer giant Unilever — Hindustan Unilever Confined (HUL) — on Thursday, July 2, reported that its substantially-criticised skin product ‘Fair & Lovely’ will be rebranded as ‘Glow & Lovely’.
“HUL now announced the next action in the evolution of its pores and skin treatment portfolio to a a lot more inclusive vision of Good Attractiveness, and introduces Glow & Wonderful, the new name for the Honest & Beautiful brand name,” the organization mentioned.
More than the next couple of months, Glow & Pretty will be on the cabinets, and potential innovations will supply on this new proposition.
Also, Men’s vary of Fair & Wonderful will be termed ‘Glow & Handsome’, Hindustan Unilever claimed, a week right after saying it would rename its pores and skin lightening product that has drawn flak for advertising unfavorable stereotypes relevant to darker pores and skin tones.
‘Stop applying the word Fair’
Hindustan Unilever Constrained (HUL) experienced before announcing it will prevent making use of the phrase ‘Fair’ in the flagship manufacturer ‘Fair & Lovely’ with a “much more inclusive eyesight of natural beauty”. The The flagship skin care manufacturer is dedicated to celebrating all skin tones, HUL mentioned.
HUL had introduced the rebranding of its flagship model Truthful & Wonderful. Taking ahead the brand’s journey towards a more inclusive eyesight of splendor, the corporation will quit utilizing the phrase ‘Fair’ in the manufacturer name ‘Fair & Lovely’. The new identify is awaiting regulatory approvals and HUL expects to alter the title in the future handful of months.
The model is committed to celebrating all skin tones.
The Honest and Attractive brand name has been criticized by some sections for marketing fairness as a symbol of attractiveness in an Indian milieu in which range of skin tones is commonplace.
(With company inputs)
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