‘Galaxy Z’ MZ Generation Crossed, Flip 4 High-Flying… Pre-Opening Clash Between Three Mobile Carriers

'Galaxy Z' MZ Generation Crossed, Flip 4 High-Flying... Pre-Opening Clash Between Three Mobile Carriers
[아이뉴스24 김문기 기자] SK Telecom, KT and LG U+ have started pre-opening the Galaxy Z series.

Samsung Electronics’ Galaxy Z Fold 4 and Galaxy Z Flip 4 will start pre-opening on the 23rd, three mobile carriers announced on the 23rd.

SK Telecom has announced that Galaxy Z Fold 4/Flip 4 pre-opening will start from the 23rd. In the photo, SK Telecom’s promotional model presents the Wonder Flip experience zone installed at Hongdae ICT Multiplex T Factory.

[사진=SKT]

SK Telecom announced that the Galaxy Z Fold 4/Flip 4 has received much attention as it continues its box office success at the level of its predecessor, as a result of the pre-order sale that took place from the 16th to the 22nd. Samsung Electronics had the largest booking volume for its flagship devices. Santa Maria Novella Iris Edition, a collaboration with perfume/cosmetics brand ‘Santa Maria Novella’, was also sold out during the pre-order period and received a great response from consumers.

As a result of making advance reservations on the official online Mall T Direct Shop, 60% of the total reservation subscribers are the so-called MZ Generation customers in their 20s and 30s.

By device, in the case of the Galaxy Z Flip 4, female consumers in their 20s and 30s accounted for 37% of all pre-orders. For the Galaxy Z Fold 4, 52% are male consumers in their 30s and 40s. For the Galaxy Z Fold 4, the 512G model has 61% reservations and the Galaxy Z Flip 4 has 71% for the 256G model.

Meanwhile, in the T Direct Shop Wonder Flip Land built by SK Telecom within the Metaverse platform Ifland, during the pre-order period, many customers are interested in buying the Galaxy Z Fold 4/Flip 4 as they see the benefit of the T Direct Shop. Videos/live commerce/dice games etc. were shown

The Santa Maria Novella Iris Edition, launched in collaboration with ‘Santa Maria Novella’ at T Direct Shop, sold out during the reservation period.

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Launched with a total of 1000 limited edition customers, Santa Maria Novella Edition has 53% customers in their 20s and 30s. Such factors were judged to have attacked the taste of female consumers of the MZ generation. .

The Wonder Flip White Edition launched by SK Telecom along with Samsung Electronics is also a hot topic. Wonder Flip White Edition includes Galaxy Z Flip 4 White Color, Stozo Tumbler, Bose Eco Bag and Wonder Membership Card. Through the Samsung Members App, customers born on or after January 1, 1993 get a one-time rear color replacement ticket, 30% off Buzz 2 Pro or a choice between Buzz Live.

The ‘What a Wonderflip’ campaign has been well-received so that you can experience SKT’s special benefits. SKT’s Mobile Business Manager (CMO) Bong-Ho Lim said, “We will do our best to satisfy ourselves.” Customers with convenient services and benefits.

KT says that the number of applications for the Galaxy Z Fold 4 and Galaxy Z Flip 4 during the 7-day advance reservation held from the 16th to the 22nd was similar to the previous foldable phone. The most reserved device was the Galaxy Z Flip 4, which was chosen by 66% of the total.

The Galaxy Z Fold 4 received 34% of the votes, an increase of almost 5% over its predecessor. Increased consumer experience and use of video content for foldable phones has been interpreted as increasing demand for larger screens.

In terms of color, ‘Pink Gold (29%)’, ‘Blue (27%)’, ‘Purple Purple (23%)’ and ‘Graphite (21%)’ are the highest in the case of Galaxy Z Flip 4. After the Galaxy Z Fold 4, consumer response was best in the order of ‘Beige (37%)’, ‘Grey Green (32%)’ and ‘Black (31%)’. In particular, both models were characterized by high popularity based on new colors.

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In terms of capacity, the Galaxy Z Fold 4 / Flip 4 both opt for 256GB. The Z Flip 4 was 256GB (85%) and 512GB (15%), while the Z Fold 4 was 256GB (66%) and 512GB (34%). In terms of the Fold, it’s worth noting that the 512GB selection ratio is more than double that of the Flip.

In addition, ‘Wooyoungwoo Edition’ including KT’s special edition Wooyoungwoo goods and ‘Y Edition’ affiliated with the ‘Nice Weather’ brand are also receiving constant interest and inquiries from customers.

Kim Byung-gyun, head of KT’s device business division, said, “I hope you will enjoy KT’s distinct benefits with the Galaxy Z Fold 4 and Flip 4, which you will first encounter by opening pre-orders.” We will prepare to be together.

Samsung Electronics’ flagship smartphone ‘Galaxy Z Flip4 · Z Fold4’ will open for customers to pre-order the LG U+ on the 23rd. The image shows the model featuring the Galaxy Z Flip4·Z Fold4 pre-opening [사진=LGU+]

As a result of LG U+’s analysis of pre-reservations for Galaxy Z Flip4·Z Fold4 held for 7 days from 16th to 22nd, the subscription ratio of Galaxy Z Flip 4 model and Galaxy Z Fold 4 model was approximately 6:4.

Ratio of color selection based on 256GB model of Galaxy Z Flip4 Galaxy Z Flip4 ▲ Pink Gold (approx. 26%) ▲ Purple Purple (approx. 25%) ▲ Blue (approx. 22%) ▲ Graphite (approx. 17%) ▲ White (approx. 10%) )) appeared in that order. The Galaxy Z Fold4 model is rated as ▲Beige (approx. 38%) ▲Grey Green (approx. 33%) ▲Phantom Black (approx. 29%).

The proportion of customers who made reservations through the official online store Uplus.com was around 26%, an increase of 3 percentage points from its predecessor Galaxy Z Flip 3 and Z Fold 3. During the pre-reservation period, around 20,000 customers participated in the pre-booking promotion featuring camping packages, golf packages and phone decorating sets.

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The ‘Maison Kitsune Private Party’, which draws 30 people among pre-booked customers to the LG U+ sophisticated cultural space ‘Gap of non-daily life’, realized its popularity and attracted more than 300 people in just 7 days.

“In line with the marketing concept of ‘explore fun benefits indoors and outdoors,'” said Jang Jun-young, IMC manager of LG U+, “We have recently prepared a collaborative goods promotion for the rapidly growing young golf and camping consumers.” .

/Reporter Moongye Kim(moon@inews24.com)






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