Extension of contract between Eflin and Carabao for the English League Cup

Extension of contract between Eflin and Carabao for the English League Cup

(By Lorenzo de Nubila) – Thai Energy Drink Carabao English League Cup sponsorship extended for two more years (In the photo is an archive image of the partnership with Chelsea FC).

Carabao first cooperated English Football League (EFL) In 2017 before the contract is renewed in 2019. The latest deal guarantees that the knockout tournament will be known as the Carabao Cup until 2024.

The financial terms of the deal have not been disclosed, but the Daily Mail report indicates that the EFL will receive a total of 42 42 million (US $ 58.4 million), valued at $ 6 million (US $ 8.3 million) per year. ) From Carabao after the expiration of the new contract.

David Butcher, Carabao’s chief executive in the UK and Ireland, said football fans were now more likely to buy their company’s products. On top of that, he added: “This match is a great asset to the brand, which gives us the opportunity to grow our customer base in the UK while also creating awareness about Carabao among football fans around the world.”

In addition to engaging with fans across the country, this partnership has also helped Carabao grow brand awareness abroad. EFL says last season’s Carabao Cup matches were broadcast to 103.4 million global viewers in 181 regions, a 32% increase over the 2019/20 campaign.

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