Tourism Ireland has launched a new campaign related to the depiction of ancient Ireland in the latest Assassin’s Creed video game.
As international travel has always been limited, Tourism Ireland has been instrumental in bringing Ireland’s landscape and culture to people around the world.
Assassin’s Creed Valhalla is the latest addition to Ubisoft’s popular game series. Renowned for its historical sites and open-world storytelling, Studio Tourism is collaborating with Ireland to promote Ireland’s leading role in their new expansion pack.
Assassin’s Creed Valhalla, following the Viking leader Ever in 873 AD. While the main game is set in Norway and Great Britain, the recent ‘Wrath of the Druids’ expansion pack travels to Ireland.
There, players must unite the Gaelic kings and confront the mysterious revolt of the Danu children, a powerful pagan cult.
The tourism campaign includes footage of the game’s real locations as well as a video recording of the Droid’s rage gameplay.
Ubisoft’s Assassin’s Creed series covers historical contexts from pre-Renaissance Italy to ancient Egypt. Recent installments also include a discovery mode, which removes enemies from the game to allow users to fully explore the world and take part in “guided” tours.
Although this feature is not currently available in Valhalla, the studio said that it is still in development and will continue to function as before.
The current promotion of Tourism Ireland also includes international cooperation involving the United Kingdom, Germany, France and the Nordic countries.
This will include influential Twitch influencers working with Tourism Ireland to show the game world in depth. Tourism Ireland hopes to reach millions of spectators in a game full of “another world of landscapes, rich culture and folklore,” all from their own homes.
Mark Henry, Director of Central Marketing for Tourism Ireland, said Ubisoft has done an incredible job of bringing the aspects of Celtic Ireland to life in an amazing way. Tourism is a fun and innovative way to bring Ireland to the attention of a new gaming audience. We want to increase the curiosity of the players for the presented locations and encourage them to come and explore in the real world.