However: here are the long-term license agreements with Sky, which were extended just before the launch of the HBO Max in 2020, and HBO’s series will be broadcast via Sky Atlantic (reported by fernsehserien.de). Sky has also expanded contracts to co-produce HBO Max formats (in addition to the existing co-production agreement for the HBO series). A specific term has not been confirmed, but regular press reports say Sky Countries is therefore not interested in HBO Max until 2025.
It’s not clear if the streaming provider’s startup is clearly omitted or if it should have gone “simply” without this popular series. Deadline Warner Media, the parent company of HBO Max, is now reportedly quoting unnamed intermediaries as saying it wants to end its earlier deal.
On the other hand, a contract change always requires two. Over the past few months, Sky has already begun to invest more in one-off products to prepare for the imminent expiration of the contract. The option to extend the contract is also open (reported by fernsehserien.de).
Since that statement from Sky, a lot has happened, especially at Warner Media: it has agreed to collaborate with Discovery in the streaming area (reported by fernsehserien.de), thereby targeting Warner Media’s own access to customers (direct-to-consumer rather than licensing). Accordingly, it wants to quickly conquer the major media markets in Germany and the UK.
Meanwhile, Sky has announced that it will be launching a peacock streaming service called Peacock, previously only available in the USA, via Sky (reported by fernsehserien.de) – Sky and Peacock have the same parent company, Comcast. In addition, Sky has announced a partnership with ViacomsyBS in the streaming area: in Germany, Austria, Switzerland, Great Britain, Ireland and Italy, its Paramount + service will be marketed via Sky (fernsehserien.de reports), and SkyShe has competed with other European regions. ) Want to work together.
Return to the HBO Max extension on October 26: Then the streaming service will be available in Spain and Andorra as well as the four Nordic countries of Sweden, Denmark, Norway and Finland – in these countries HBO already represents HBO España and HBO Nordic.
At least 13 European markets, including Bosnia, Herzegovina, Bulgaria, Croatia, the Czech Republic, Hungary, Moldova, Montenegro, Poland, Portugal, Romania, Serbia, Slovakia and North Macedonia, will be added by the end of 2022.
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