A detailed overview of the voice-based social network Clubhouse recently We shared. Paul Davison And Rohan Seth ‘Events at the clubhouse, a product of the founding Alpha Exploration, have been rampant on Twitter for some time. During shipping, users assemble at the clubhouse and assess various issues.
Only now iOS users And By invitation Open application is in serious demand. Globally, most content makers are exploring this new platform and attracting their followers. This situation remains valid in Turkey. Some focus is due to the form (fear of being lost), giving the community a strong sense that only a limited number of selected audiences have joined the platform.
The short entrance to the clubhouse is remarkable
The best example of this is Force Majure, a product of the Pandemic and Prohibition era. For those who do not yet know the force majeure White show on Instagram Let us define. Instagram Live Broadcast Melica Altanta and Bartu Collion became the favorite program of the Quarantine era. The live broadcast of Instagram, sponsored by Lipton Ice Tea, reached 65,000 viewers, and as part of the sponsorship the two went on to broadcast the clubhouse in “after party” format. After The Party at the Closha House, it was hosted by 4,500 people.
At this point, you can add that no outsider can join the closed group option of the clubhouse. Apparently; Clubhouse, the start of the social networking journey, has already begun to challenge Instagram with its growth and growth rate. Reaching a whopping 4,500 live users on a social network with fully controlled participation is remarkable.
Who won the contest between Instagram and Clubhouse?
Because until 7 months ago, the cloud house had only 1500 members. This number was recent 2 million active users By opening the Android version, the social network can fall in love with Instagram. Especially when we compare it to live streams and other features on Instagram; The clubhouse house has the ability to host more than two guests, mute the voice and receive voice questions. In addition, the fact that there is no need to open a camera for broadcasting is one of the factors that increases the number of communication and content.
On the other hand, the “comments and hearts” we see in Instagram feeds do not appear on the screen in the cloudhouse. This reduces the range of motion of the clubhouse in terms of communication. However, clubhouse users may also find a solution. Clapping by turning the microphone on and off, users add the desired interactive element to the conversation.
However, the “copying” that has become the corporate culture of Instagram, one of the stars of the Facebook app family, can be a stepping stone to this competition. If you remember, Instagram copied two social apps, Snapchat and Tick Tock. This is happening on Instagram Stories And Reels Features Continue to maintain user base in the app.
But this time Twitter behaved ahead of Instagram. In November 2020 Voice chat rooms Twitter announced and introduced the audio DM. Facebook, the parent company of Instagram, is out of the club Facebook rooms after 2 monthsRemoved. Instagram, which already has a voicemail feature, can try its luck.
Lessons from Clubha
Going viral, Clubhouse reminds almost everyone of old-fashioned Facebook. It again shows the key elements of a successful social network. The result of the invitation and the waiting list, along with the advice of opinion leaders; Incredible form-based interest can be generated on the part of the user.
The inclusion of Ashton Kutcher among the company’s investors was the most important factor that contributed to this result and formed the foundation of the community. Opinion leaders and celebrities bring other stars to the stage.
Given that personal branding is primarily developed on today’s social networks, it is not surprising that celebrities and opinion leaders love clubhouses with a distinct audience. Webrasi Club: Similar to the Digital Broadcasting Platform session, several comment leaders were guests and shared their comments with the audience.
Instagram, Clubhouses contest, Clubhouses different from other social networks; He quickly got his hands on the income model. After its success, a new one in recent weeks Deposited The app said it will start testing subscription models for the first time in a few months. We can say that this project will emerge with a Patron-like structure.
Note that the project will start running on the Android version. Android users affected by FOMA will be invited to join the platform after a while.