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Chronicle: Psychological security crucial for entrepreneurs

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Imagine that you are an investor investing in companies at an early stage and a startup company will give you its idea. How would you react when the team tells you that they all have full-time jobs next door?

Christian Bratten

Christian Bratten (Photo: Hallward Lisand)

If you’re just like most start-up investors, you’re assuming they’re not committed enough to the startup company. Close the door of this company by saying you are not polite.

This creates a catch-22. Entrepreneurs often need funding to work only in a start-up company, but early investors want to work only in a start-up company before financing entrepreneurs.

This situation means that many good-hearted people do not become entrepreneurs. As your career is already getting better or more likely to happen, you will have to make more sacrifices to enter into the uncertain daily life as an entrepreneur. The higher the cost of this opportunity, the less attractive it is to start a company and create new jobs – everything else is equal.

But if early investors decide to get out of this situation, it will be profitable for them.

  • The mental security of entrepreneurs is important

Investors who enter companies in the early stages are often told that they are investing in the team, not the company. Therese e. Research on the team of Swordrup, Vidar Shay and Board Fine Mental security A critical factor in whether a team is performing well – at Google.

When it comes to entrepreneurs, it is important to expand the concept of psychological security for the safety of entrepreneurs outside the workplace, because entrepreneurs to a large extent Is The company is in its infancy.

In his book “Originals” by Adam Grant, a professor of organizational psychology at Wharton, he found that 33 percent of entrepreneurs continue to work while building their start-up company. Lower Those who quit their job to focus entirely on a startup company are more likely to fail.

It is important to note that ex-entrepreneurs balance the great risk and pressure of starting their own business unpredictably from another aspect of life. Thus, they achieve a mental security by choosing a balanced intense life.

So investors should not blacklist these startup companies. On the contrary, they should be considered as more interesting investment opportunities.

  • Early stage investors should stand apart

To be competitive in the fight for the best investment, early stage investors must overcome competition in entrepreneurial-friendly terms. Unfortunately, many early stage investors have an outdated understanding of how entrepreneurial they are.

Competing with other investors for the best start-up companies, capital, expertise and networks, there are basically three components that investors offer. Since the value of expertise and network is uncertain at the time of initial investment, the terms of capital are very important when choosing your investors.

These conditions gradually became more entrepreneurial friendly. However, access to capital becomes more uniform as more and more investors offer the same terms. This creates a blind spot for early stage investors who consider themselves entrepreneur-friendly to lose the transaction to more friendly others. Who benefits from it?

This creates a blind spot for early stage investors who consider themselves entrepreneur-friendly to lose business with others who are more friendly.


The simplest and most profitable first step to becoming more entrepreneur-friendly is to focus on the mental security of entrepreneurs, for example by adopting the gradual phase of a start-up company. The funds invested not only make better use of it, but also reduce the risk of failure.

The more the result of such a move, the more intelligent the investment portfolio will be. And, more importantly, it can reduce the gender gap between entrepreneurs because of the lack of funding. The main reasons That women still do not set up companies on the same scale as men.

Despite the benefits, entrepreneurs can admit that investing in start-up companies waiting for “everything” to go is not a free lunch. But will this be a cheap breakfast, as many early stage investors have not yet taken advantage of the opportunity?

PS: Adam Grant, the writer and professor I mentioned above, chose to turn down an initial investment in a company called Warby Parker because the founders at the time had other jobs nearby. The company was listed on the stock exchange in September this year and is valued at about $ 6 billion today. Grant’s wife is now responsible for the family’s deposits.

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