Brazil has already won 67 lions at Cannes; See the most award-winning campaigns

Brazil has already won 67 lions at Cannes;  See the most award-winning campaigns

This is the online version of this version From the newsletter Mídia e Marketing on Friday (23/06).. To subscribe to this and other newsletters and receive them in your email, Register here. WHO Subscribe to UOL Still getting 10 exclusive newsletters.

Until the final day of the Cannes Lions, Brazilian agencies had won 67 trophies, including 10 gold, 24 silver and 33 bronze. The number of trophies to be distributed in each edition has not been determined. For comparison, a version that brought the campaigns together in 2020 and 2021 received 982 awards last year and 881 in 2019.

It was the most award-winning Brazilian marketing campaign so far “Cream hair”Created by the African Agency for Brahma.

Seven Lions won one gold, four silver and two bronze medals in five different categories (Social & Influencer, Media, Direct, Entertainment for Entertainment, Brand Experience).

During the campaign, the brand brought the concept of “Brahmoside” to mind FootballWhen designing a haircut that resembles a beer glass with a collar.

Men’s footballers Reynolds (Sao Paulo), Rosie (Bahia), Forward Cacau (Corinthians), In women’s football, were the first athletes to “use” the novelty copied by their predecessors.BBB Arthur Piccoli and other players.

Results from four categories remain

Winners were announced in 25 of the 29 categories – Tonight (24), Film and Glass (works highlighting works that promote gender equality), Sustainable Development Goals (with activities that support sustainability), and Titanium (which rewards the great idea of ​​the festival).

Brazilian companies submitted 1,930 works in 29 categories of the festival. Brazil is the third country with the highest number of registered campaigns, behind the United States and the United Kingdom.

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In 2021, Brazilian agencies won 71 trophies: three Grand Prix (the biggest prize of the festival distributed in each category), 14 gold, 20 silver and 34 bronze lions.

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