Borussia Express – Halloween: Austrian trade is expected to increase sales by 40% to 42 million. Large variations depending on the state

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Customers: This year, customers spend an average of 25 euros. Sweets, pumpkins, snacks and decorative products are the biggest sellers. Vienna, Styria and Carinthia are the most generous

Vienna (OTS) – The horror festival Halloween, which takes place on the night of October 31 to November 1, is evolving into an increasingly important economic component of domestic trade.

“Austrian retailers need not fear Halloween. On the contrary, this year’s Halloween business saw sales increase by 40 per cent to around 42 42 million in the last days of the year,” explains Rainer Will, managing director of the trade association. .

Austrians mainly collect theme parties and decorate their own four walls, for which they spend an average of 25 euros per head. According to a survey conducted by MindTake Research on behalf of the Trade Association, the population will spend about 42 42 million on Halloween this year. Last year, spending nationwide was still 30 30 million.

Comparison of federal states: Vienna, Styria and Carinthia lead

Compared to the federal states, the capital Vienna is the most generous this year, with a per capita cost of 30 euros. Above the Exxon Evo is a 30 euro Styria and Carinthia. Customers in the western federal states of Voralberg, Tyrol and Salzburg will be more profitable by 2021, at യൂറോ 20 per person.

Halloween – a festival for boys

This year, sweets topped the shopping list (34%). But pumpkins (20%), snacks (19%), creepy decorations (17%), costumes (12%) and alcoholic beverages (11%) are among the most popular Halloween products.

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Especially families with children and customers: People under the age of 35 especially like to invest in horror festivals. Consumers over the age of 60 can do little with this practice, which actually came from Catholic Ireland, which was widely circulated by Irish immigrants in the USA.

In general, customs such as Halloween give the trade the character of an event. They give extra emotions, depending on the retail format, and more traffic on the shopping streets. Trading companies can try to use marketing machinery for honest offers and turn young bargain hunters into regular customers.

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