Saturday, February 24, 2024
HomeEconomyBörse Express - Halloween: Austrian retailers expect inflation-adjusted sales growth of around...

Börse Express – Halloween: Austrian retailers expect inflation-adjusted sales growth of around 60 million euros.

Published on

spot_img

Consumers spend an average of €46 this year. Sweets, pumpkins, snacks, pumpkins and decorative products are the best sellers. Vienna, Tyrol and Vorarlberg are the most generous.

Scary festival HalloweenCelebrating the night between October 31 and November 1 becomes more important Economic factor for domestic trade.

“Austrian retailers should not be afraid of Halloween. On the contrary, this year’s Halloween business allowed sales to climb to around 60 million euros in the last days of autumn. However, the gains were completely destroyed by inflation. .”Trade Association Executive Director explains Rainer Will.

Austrians mainly stock up on theme parties and decorate their own four walls, for which they spend an average of €46 per head (median: €30). According to a current survey by Mindtake Research (n=1,000) on behalf of the trade association, overall, the population will spend around 60 million euros on Halloween this year. In the previous year, per capita spending nationwide was still an average of 41 euros (median: 25 euros).

Federal state comparison: Vienna, Tyrol and Vorarlberg lead

As in the previous year, the comparison of federal states shows the capital Ween The most generous with a per capita cost of 51 euros. Follow behind Tyrol And Vorarlberg With 46 euros, Lower Austria And BurgenlandAnd 45 euros as well Styria And Karintandan 44 Euros with. In 2022, consumers will become more profitable Upper Austria And Salzburg 42 euros per head.

Halloween – a festival for boys

This year tops the shopping list of the population Sweets (50%). but also snack (33%), Pumpkins (32%), creeping decoration (26%), alcoholic beverages (21%) and Clothes (19%) are among the most popular Halloween products.

See also  Watchdog warns that Brexit will affect consumer rights

Families with children and consumers under the age of 35 are particularly keen to invest in the spooky festival. On the other hand, consumers over the age of 60 have little use for this practice, which originally came from Catholic Ireland and was widely spread in the USA by Irish immigrants. Overall, 35% of Austrians say they don’t buy anything for Halloween.

In general, rituals such as Halloween give the trade an eventful character. They provide additional emotions, depending on the retail format, more traffic on the shopping streets. Trading companies can use the marketing machinery to make honest offers and try to convert young bargain hunters into regular customers.

Latest articles

5 Ways To Bet Responsibly in Ireland

From the thrill of soaring through the sky while skydiving to the adrenaline rush...

Ireland Must Appoint Carsley Despite Given’s Comments

Stephen Kenny's reign as Ireland manager came to an abrupt end after they failed...

HOW DID BINGO BECOME ONE OF UK’S LEADING FORMS OF ENTERTAINMENT?

Bingo did not originate in the UK, yet it was ingrained in the culture,...

Blackjack: Six Tips to Help You Win at Irish Casinos

If you are a fan of blackjack and enjoy trying your luck at Irish...

More like this

5 Ways To Bet Responsibly in Ireland

From the thrill of soaring through the sky while skydiving to the adrenaline rush...

Ireland Must Appoint Carsley Despite Given’s Comments

Stephen Kenny's reign as Ireland manager came to an abrupt end after they failed...

HOW DID BINGO BECOME ONE OF UK’S LEADING FORMS OF ENTERTAINMENT?

Bingo did not originate in the UK, yet it was ingrained in the culture,...