Consumers spend an average of €46 this year. Sweets, pumpkins, snacks, pumpkins and decorative products are the best sellers. Vienna, Tyrol and Vorarlberg are the most generous.
Scary festival HalloweenCelebrating the night between October 31 and November 1 becomes more important Economic factor for domestic trade.
“Austrian retailers should not be afraid of Halloween. On the contrary, this year’s Halloween business allowed sales to climb to around 60 million euros in the last days of autumn. However, the gains were completely destroyed by inflation. .”Trade Association Executive Director explains Rainer Will.
Austrians mainly stock up on theme parties and decorate their own four walls, for which they spend an average of €46 per head (median: €30). According to a current survey by Mindtake Research (n=1,000) on behalf of the trade association, overall, the population will spend around 60 million euros on Halloween this year. In the previous year, per capita spending nationwide was still an average of 41 euros (median: 25 euros).
Federal state comparison: Vienna, Tyrol and Vorarlberg lead
As in the previous year, the comparison of federal states shows the capital Ween The most generous with a per capita cost of 51 euros. Follow behind Tyrol And Vorarlberg With 46 euros, Lower Austria And BurgenlandAnd 45 euros as well Styria And Karintandan 44 Euros with. In 2022, consumers will become more profitable Upper Austria And Salzburg 42 euros per head.
Halloween – a festival for boys
This year tops the shopping list of the population Sweets (50%). but also snack (33%), Pumpkins (32%), creeping decoration (26%), alcoholic beverages (21%) and Clothes (19%) are among the most popular Halloween products.
Families with children and consumers under the age of 35 are particularly keen to invest in the spooky festival. On the other hand, consumers over the age of 60 have little use for this practice, which originally came from Catholic Ireland and was widely spread in the USA by Irish immigrants. Overall, 35% of Austrians say they don’t buy anything for Halloween.
In general, rituals such as Halloween give the trade an eventful character. They provide additional emotions, depending on the retail format, more traffic on the shopping streets. Trading companies can use the marketing machinery to make honest offers and try to convert young bargain hunters into regular customers.
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