02.09.2021 14:37, – Print the article Send email
Cupertino / Tokyo (DPA) – In the dispute over the financial framework of the Apple App Store, the iPhone group comes to see the providers of media apps.
Following an agreement between Apple and the Japanese Competition Authority, companies such as Netflix, Amazon and Spotify, as well as media publishers and e-book providers, will be able to provide Apple with a link to create a paid account for a future customer. So Apple can participate in sales bypass purchases within an app.
The new guideline is that users can book a premium service relatively easily or pick up a subscription from a media or streaming app without paying Apple a commission. Technically, this does not happen in the app for the App Store, but in a web browser. The link leads users to the right place, and they do not have to search hard for the subscription area.
Completed subscriptions will not appear in the overview list provided by Apple within the App Store app for subscriptions called app-in-purchases.
Apple is moving towards app developers
The deal with JFTC is Apple’s second concession to regulators and app developers in a week. In comparison on Friday, Apple gave smaller developers the opportunity to send app users targeted information about subscriptions outside the App Store. However, this should not happen within the app itself, but should work outside the app – for example via email.
Apple did not respond to further requests from app providers for free installation of alternative app stores or programs such as Spotify, or so-called side loading.
Apple wants to share 15 to 30 percent of sales from so-called app-in-purchases. So far, the group has tried to prevent developers from leading their users to payment alternatives. The deal with JFTC now affects “reader apps” – worldwide. These are applications that can be used to use previously purchased content or subscriptions to digital magazines, newspapers, books, audio, music and video content.
The agreement will be technically implemented worldwide by early 2022. Compromise with JFTC does not explicitly mention game applications, so we do not resolve the current dispute with game developer Epic. Legendary CEO Tim Sweeney took to Twitter to demand that Apple open its iPhone operating system iOS to enable competition in hardware, stores, payment methods and services. “Instead, they literally divide and conquer every day, hoping to get rid of most of their attachment practices.”
Apple’s App Store system is under attack. The European Commission (EC) has accused the iPhone Group of unfair competition in business with music streaming apps such as Spotify. Through a lawsuit in the US, Epic wants to ensure that other providers can bypass Apple and run their own app stores on the iPhone. Apple claims that the App Store is a profitable platform for app developers and at the same time protects users from fraud.
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