Adidas and Puma to battle it out for package sponsorship for males in blue

Adidas, Puma look to fight it out for Team India kit sponsorship

An Adidas signal is seen before the company’s annual information convention in Herzogenaurach, GermanyREUTERS/Michael Dalder

Sports apparel providers Adidas and Puma are established for a head-on fight to acquire the rights to turn out to be Crew India’s up coming kit sponsors as Nike’s 14-12 months offer with the ‘Men in Blue’ will come to an conclusion in September 2020.

“Adidas and Puma have demonstrated interest in becoming Team India’s kit sponsors. The complete method will be transparent and any offer that will be done will be in the interest of Indian cricket. This aside from Desire XI could also be a participant,” a Board of Control for Cricket in India (BCCI) functionary informed IANS.

BCCI floats tender for package sponsorship

As for each experiences, Nike coughed up all-around Rs 370 crores to renew the kit sponsorship with the Indian team in 2016 that will complete on September 30 this yr. It is considered that they paid out around Rs 87,34,000 per video game.

Nevertheless, in the latest market place scenario set forward by coronavirus pandemic, it was not likely that Nike would be keen to put pen to paper on a equivalent significant-spending budget offer. The BCCI, for that reason floated a tender so that the other corporations could also get a reasonable possibility and whomsoever arrives up with the far better offer would get the nod.

“The moment the existing deal ends, issuing tender will be the way ahead unless of course Nike decides to go on shelling out the similar rights worth and offered the board is also ok with that notion,” a BCCI supply experienced earlier informed IANS.

“If Nike talks about a slice owing to the existing scenario, then it will be a circumstance of playing honest and allowing the ones who offer you the very best deal to have the rights to be the kit sponsors of the Indian cricket group. Any other arrangement will not be palatable primarily in the background of the worries of high quality that have emerged from time to time,” the resource experienced pointed.

Indian cricket team


Adidas and Puma both equally have a big lover base in India with the latter savoring new lease of lifestyle adhering to promotions with India skipper Virat Kohli and batsman KL Rahul. As for Adidas, they stays 1 of the biggest names all over the world as considerably as sporting activities apparel and footwear is anxious and their enormous arrive at is something that can’t be discounted for. Not to neglect that India’s confined-overs deputy Rohit Sharma is affiliated with Adidas.

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